Small Business Marketing Statistics 2019: Insights and Trends
The Importance of Small Business Marketing Statistics in 2019
In the competitive landscape of small businesses, leveraging marketing statistics is crucial for making informed decisions and maximizing ROI. In 2019, understanding the latest trends and data points can give small businesses a competitive edge in reaching their target audience and driving growth. Here, we delve into various aspects of small business marketing statistics for 2019 to provide valuable insights and actionable strategies.
Digital Marketing Statistics for Small Businesses
Digital marketing continues to play a significant role in the success of small businesses. In 2019, social media marketing remains a popular strategy, with **nearly 90{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** of small businesses using social platforms to connect with their audience. Additionally, **email marketing** continues to deliver impressive results, with an average **open rate of 22.86{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** for small businesses. Content marketing is also on the rise, with **70{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** of marketers actively investing in content creation. Leveraging these digital marketing statistics can help small businesses optimize their online presence and engage with their customers effectively.
Local Marketing Statistics to Boost Visibility
For small businesses looking to enhance their local presence, leveraging local marketing statistics is key. **67{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** of smartphone users are more likely to purchase from companies whose mobile sites customize information to their location. Utilizing Google My Business is also essential, as **86{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** of people look up the location of a business on Google Maps. Online reviews are another critical aspect, with **91{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** of consumers aged 18-34 trusting online reviews as much as personal recommendations. By focusing on local marketing strategies backed by statistics, small businesses can boost their visibility and attract more customers in their area.
—
Related Questions and Detailed Answers About Small Business Marketing Statistics 2019
1. How do small businesses allocate their marketing budgets in 2019?
In 2019, small businesses are diversifying their marketing budgets to include digital channels. Data indicates that **nearly 42{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** of small businesses primarily invest in online advertising, while **23{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** focus on social media marketing. Additionally, **13{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** allocate portions of their budget to content marketing and **9{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** to email marketing. Allocating budgets based on digital marketing statistics allows small businesses to reach their target audience effectively and achieve a higher ROI.
2. What are the key performance indicators (KPIs) small businesses focus on in 2019?
In 2019, small businesses are honing in on specific KPIs to measure the success of their marketing efforts. Data shows that **75{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** of small business owners track website traffic as a primary indicator of performance. Other crucial KPIs include conversion rates (**52{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}**), social media engagement metrics (**48{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}**), and email open rates (**39{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}**). By monitoring these key performance indicators supported by marketing statistics, small businesses can adjust their strategies to drive better results and achieve their objectives.
3. How are small businesses measuring the ROI of their marketing campaigns in 2019?
In 2019, small businesses are employing various methods to measure the ROI of their marketing campaigns. The most common approach is tracking revenue growth attributed to marketing activities, with **nearly 64{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}** of small businesses using this method. Other ways include monitoring customer acquisition costs (**53{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}**) and calculating marketing campaign-specific ROI (**41{ec71556386ccface4ee8277f180b667806a3d2f1dabb33886917f37d8a46b1bf}**). Leveraging these measurement techniques in line with marketing statistics allows small businesses to identify successful strategies, optimize their marketing efforts, and drive sustainable business growth.
—
- HubSpot – Top Marketing Statistics for Small Businesses
- Statista – Small and Medium-Sized Enterprises Statistics
- Impact – Small Business Marketing Statistics Report
No Responses